Karen, would you be willing to sell a "magic liquid cooling powder"? Please allow me to explain. It's a loose powder that feels like liquid when applied to skin (like a light mist*) and then dries to a powder finish. It supposedly contains 70% water. If you don't seal the container tightly, the water does eventually evaporate and the cooling effect is lost. Unless the water adds some surface hydration, I doubt that it provides any skincare benefits, but it would be so fun to play with the powder-to-liquid-to-powder effect. (*Suggested ad copy: refreshing, enlivening, etc.)
MAC's upcoming Venomous Villains collection (launching September 30, online as early as September 27) contains two Magically Cool Liquid Powders, but the technology has been around for at least 8 years, as evidenced by the discontinued Prescriptives Magic Liquid Powder (makeupalley reviews
here and
here) and Physicians Formula Aqua Powder Cooling Loose Powder (makeupalley reviews
here and
here). I hope that Karen might be able to source this ingredient because I suspect that the technology was developed by a third-party company and not in-house by a cosmetics giant. Although MAC and Prescriptives are both
Estée Lauder brands, Physicians Formula is not, so I doubt the technology is exclusive to Estée Lauder.
Customers either seem to love or or hate this "magic liquid cooling powder". Some appreciate its dewy effect and how it sets mineral makeup -- akin to spritzing your face with a liquid after foundation application. Others dislike how it can clump up during application or look too powdery once it's dry on the face. I haven't experienced the product myself, so I'm unable to give my opinion.
I completely understand if Karen is unable to meet the minimum order requirement** or if she's unwilling to stock such a gimmicky product, but I thought I'd request it anyway!
(**For example, I know that the
diamond powder used in finishing powders has an order minimum that's usually cost-prohibitive for individual indie MMU companies.)
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Prescriptives Magic Liquid Powder ingredients: Water purified, HDI/trimethylol hexyllactone crosspolymer, polymethylsilsesquioxane, dimethicone, sodium hyaluronate, siloxane, silica silylate, sodium polyacrylate, quaternium-15, sodium dehydroacetate, phenoxyethanol, methylparaben. May Contain: Mica, titanium dioxide, iron oxides.
Physicians Formula Aqua Powder ingredients: WATER, TALC, GLYCERIN, SILICA SILYLATE, MICA, TITANIUM DIOXIDE, SILICA, DIMETHICONE, METHICONE, ZINC STEARATE, NYLON-12, ZINC MYRISTATE, ZINC OXIDE, LAUROYL LYSINE, IRON OXIDES, IMIDAZOLIDINYL UREA, METHYLPARABEN, BUTYLPARABEN, PROPYLPARABEN.